Search Engine Optimization changed last night…did you read about it?

Posted on June 23, 2006 -- Drew Stauffer

SEO changes almost everyday, making it nearly impossible for the average users to keep up with the Joneses. Many successful web development firms that offer SEO have an entire department devoted to studying new trends and techniques. Think about SEO like this: Rebuilding a car engine isn’t the most complicated process on the planet, but it’s always better to have it built by a professional. Sure you can go out and buy the repair manual, all the parts, and over a year or two slowly piece everything together. Once you add up the man-hours and headaches, was it worth it? You might have saved some money, but how reliable is the result? SEO is an expensive business service, but if done correctly, it can also be the most effective part of your web campaign.


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