Quality Content: What It Is and How to Get It
Posted on December 6, 2006 -- Drew Stauffer
Content: substantive information or creative material viewed in contrast to its actual or potential manner of presentation
Content is one of the most important factors that search engines use to catalog your website. In fact, it’s the only way search engines have any idea what your website is about. I can’t count the number of times clients tell me that they don’t want to have content on their website, but they want it to rank well. This doesn’t happen, at least, not organically.
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