Logo Notion by Steff Geissbuhler | HOW Design Conference Atlanta
Posted on July 19, 2007 -- Drew Stauffer
Steff Geisbuhler is one of the world’s leading designers of logos & corporate identity programs. Steff was awarded the AIGA Medal for lifetime achievement in Graphic Design in 2005. He’s created identities for clients as diverse as Barney’s New York, Merck, NBC, National Public Radio and Time Warner.
Steff’s presentation on logos broke down into six main categories:
- Appropriate
- Legible
- Memorable
- Flexible
- Consistent
- Lasting
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