Transforming Complex SaaS and AI Systems into Human-Centered Experiences
Principal UX Designer with 10+ years shaping complex enterprise SaaS platforms across hospitality, CX marketing, and services. Expert in human–AI interaction, UX/UI design, design systems, and systems thinking, turning complex workflows into intuitive, accessible, and impactful experiences. Recognized for mentoring teams, influencing design culture, and aligning UX strategy with business goals to deliver measurable results in efficiency, adoption, and user satisfaction.
Skilled in driving enterprise initiatives, leading cross-functional teams, and implementing AI-driven workflows that accelerate product delivery. Proficient in user research, usability testing, accessibility, prototyping, information architecture, and data visualization, with a focus on enterprise SaaS UX and product strategy alignment.