An industry design veteran who has successfully conquered both coasts, Drew Stauffer combines innovation with web standards to bring a blend of usability and creative vision to every project. As Director of Development for Wildfire Productions and CEO of Alibi Productions, Drew leaves no development stone unturned. He has published many articles on web standards and has been featured on WebProNews and Google News, and his companies count The Hyatt, BMW, and Michelin among their many satisfied clients.
Posted on Monday, July 10, 2006
Why is it that when companies think about developing a website they always think about design first and SEO second? In today’s Internet environment, your business must have a substantial online prescence to achieve maximum visibility and sales. The only way to achieve a strong identity on the Internet is to invest in good SEO. I see many business who want to get their website up and running first, and then they start to think about how they are going to market their website. In actuality, you should decided how you want to market your website before the designing begins. Just like in any other business…you decide on a business strategy and then move forward. Developing your website is no different. The SEO determines where the site is ranked and indexed on each particular search engine. Quality title, description and meta tags, clean and validated code, and well-developed content are all major aspects of the SEO that can be more difficult to address at later stages in the site’s development. To maximize efficiency and overall success, these factors should not be added in after the site is completed. How you want to market your website should be the driving force behind the design.