An industry design veteran who has successfully conquered both coasts, Drew Stauffer combines innovation with web standards to bring a blend of usability and creative vision to every project. As Director of Development for Wildfire Productions and CEO of Alibi Productions, Drew leaves no development stone unturned. He has published many articles on web standards and has been featured on WebProNews and Google News, and his companies count The Hyatt, BMW, and Michelin among their many satisfied clients.
Posted on Friday, July 24, 2009
Redesigning a corporate website can be a huge task. Depending on the company, you can get a lot of cooks in the kitchen which can easily slow down the process.
I have worked at Jackson-Dawson (now Jackson Marketing Group) for the past two years and the redesign process has almost been going on the entire time. We were never in a huge hurry and really wanted to concentrate on “getting it right”, instead of just “get it done”.
The old site was in flash so really we could only go up, at least in terms of search engine exposure which is what I care most about. We added a ton of new content, a blog, and in hopes of catering to more universal search traffic, a bunch of video.
I wrote 3 Easy Steps to Company Blogging, which outlines the process I went through getting a company that was not interested in blogging at all, to posting twice a week on a consistent basis.
Below are screen shots of the old site as well as the new site.
JD web design 2004-2008
Jackson Marketing Group website design 2009
If you’d like to help me look like a superstar, head over to the Jackson Marketing Group blog and post a few comments.
Posted on May 14, 2008
May was an incredibly busy month for me both at Alibi and Jackson-Dawson. Here are a few things that I’ve been working on.
Also the crew and I at Jackson-Dawson have started a new blog, Cure for Common Marketing. It should be exciting to see the way a traditional advertising agency takes on a blog.