Principal Product Designer
Complexity is inevitable. Confusion isn't.
I'm a product designer who takes powerful, complex software and makes it usable. My job is deciding where the complexity should live: in the system, not the user's head.
Across enterprise SaaS and AI, from Oracle's Hospitality and CX Marketing platforms to founding an AI voice product of my own. I work where design strategy meets hard technical constraints, in the messy middle where most enterprise products get confusing, and where the right structural decisions keep them from it.
Case Studies
Three different processes. Two chapters of one Oracle story, and one from a product I built and own end to end.
01
Oracle Fusion Marketing
Building Toward a System That Didn't Exist Yet
The hardest systems work is building for a standard that hasn't shipped, so the gap never reaches the user.
Rebuilding an enterprise authoring tool onto a design system that was still being invented, one release at a time.
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02
Oracle Fusion Marketing
Introducing AI Without Breaking Trust
The complexity doesn't disappear. It just moves somewhere the user never has to see it.
Bringing AI into an enterprise authoring tool without breaking the workflows, or the trust, marketers already relied on.
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03
Modus Flows
Modus Flows
Capable is easy. Restraint is the design.
Designing an AI voice agent that knows exactly where to stop. It carries real conversations end to end, and knows when to hand off to a person.
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