Message Designer
The message designer is an authoring experience that empowers marketers to create highly personalized, brand-consistent campaigns without relying on technical support. Users can build responsive emails and landing pages through a flexible drag-and-drop interface, customize content based on real-time behaviors, and reuse modular blocks to stay visually consistent across campaigns. The system also includes AI-driven enhancements for optimizing subject lines and message content, helping teams produce impactful, data-informed assets quickly and at scale
My Role
I led the UX vision and design for the Fusion Marketing authoring tools, turning complex campaign workflows into a fast, intuitive, AI-powered experience. I designed the drag-and-drop system and reusable components that enforced brand standards automatically, cutting design revisions and accelerating time-to-market. I partnered with product and engineering to integrate generative and agentic AI into core workflows, reducing manual effort and improving campaign performance. I also scaled design operations by mentoring designers and advancing the design system, resulting in higher adoption, greater efficiency, and more consistent user experiences across the CX Marketing suite.
